Setting up an online delivery service is one step, but if no one orders using your delivery service, then you may have a major problem.
To get more orders from people as a restaurant running a delivery service, there are certain strategies you must set in place. Some of which would be mentioned below:
- Utilise schema tags
Usage of schema codes helps search engines like Bing and Google to know what your site is all about. With schema codes, you can tag the elements of a page with a description of what they entail and it could be books, movies, celebrities, articles, city, state, town, and the likes. This strategy helps Google to point your site to appear in proper search.
Google results are based on your geographical location, the schema tags you added to the elements of your page will be of a great benefit as it will help your restaurant appear on searches that are nearby and also to the boundaries of your neighborhood. Your website shouldn’t contain your physical location only, make sure that your address element has a schema tag.
- Affirm your business profile with Google
When you affirm your business profile with Google, information on your website are transferred to the business database of Google. Fortunately enough, Google services are intertwined and this will allow information to be Cross-indexed from your website to other Google services like YouTube. One of the effective ways for a restaurant that runs delivery services to get a high ranking with Google is to always keep their Map-listing current with photos, store hours and the likes of it.
Keeping your Map-listing up-to-date gives you a high tendency to be on top of the mobile search when people search for food delivering services in your area. In addition to that, people need more information so they’re likely to click on a well-developed and up-to-date Map-listing. This implies that your restaurant receives more orders?
- Make your site easily accessible for mobile viewing
Ensure that you make your website a mobile-friendly one. A mobile-friendly website has big buttons, few pictures, and smaller texts. A mobile-friendly website makes sure that every element of the website fits the phone screen perfectly. This is one of the reasons why your website has to be mobile-friendly; websites which are not mobile friendly are penalized by Google.
- Make use of keywords
Including keywords in your website tells Google what your website entails. Most people look for keywords when making a search on Google. They click on the site that has the “winning words”. You can be creative enough to figure out the very thing people want to see and hear. Also, your keywords help you to specifically tell the kind of food you specialize in.
As you know, too much of everything is bad. Be modest in the use of your keywords. You don’t have to list all the dishes you serve on your website as this can warrant penalization from Google and at the long run, you’ll be completely dropped for the search that Google results from the display.