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Setting up an online delivery service is one step, but if no one orders using your delivery service, then you may have a major problem.

To get more orders from people as a restaurant running a delivery service, there are certain strategies you must set in place. Some of which would be mentioned below:

  • Utilise schema tags

Usage of schema codes helps search engines like Bing and Google to know what your site is all about. With schema codes, you can tag the elements of a page with a description of what they entail and it could be books, movies, celebrities, articles, city, state, town, and the likes. This strategy helps Google to point your site to appear in proper search.

Google results are based on your geographical location, the schema tags you added to the elements of your page will be of a great benefit as it will help your restaurant appear on searches that are nearby and also to the boundaries of your neighborhood. Your website shouldn’t contain your physical location only, make sure that your address element has a schema tag.

  • Affirm your business profile with Google

When you affirm your business profile with Google, information on your website are transferred to the business database of Google. Fortunately enough, Google services are intertwined and this will allow information to be Cross-indexed from your website to other Google services like YouTube. One of the effective ways for a restaurant that runs delivery services to get a high ranking with Google is to always keep their Map-listing current with photos, store hours and the likes of it.

Keeping your Map-listing up-to-date gives you a high tendency to be on top of the mobile search when people search for food delivering services in your area. In addition to that, people need more information so they’re likely to click on a well-developed and up-to-date Map-listing. This implies that your restaurant receives more orders?

  • Make your site easily accessible for mobile viewing

Ensure that you make your website a mobile-friendly one. A mobile-friendly website has big buttons, few pictures, and smaller texts. A mobile-friendly website makes sure that every element of the website fits the phone screen perfectly. This is one of the reasons why your website has to be mobile-friendly; websites which are not mobile friendly are penalized by Google.

  • Make use of keywords

Including keywords in your website tells Google what your website entails. Most people look for keywords when making a search on Google. They click on the site that has the “winning words”. You can be creative enough to figure out the very thing people want to see and hear. Also, your keywords help you to specifically tell the kind of food you specialize in.

As you know, too much of everything is bad. Be modest in the use of your keywords. You don’t have to list all the dishes you serve on your website as this can warrant penalization from Google and at the long run, you’ll be completely dropped for the search that Google results from the display.


Today’s universe of online food restaurants and online food delivery, the trials faced by the food business is not simple and requires special efforts to not fall behind.

Online takeaway and food delivery markets are forecasted to increase till 2021 at a rate of 15.25% and growing the number of clients that prefer to order in, it’s no surprise that more delivery services and restaurants have taken the plunge.

Nevertheless, as online delivery of food becomes more famous, it attracts for newcomers entry barriers, with a risk of cannibalization of existing businesses. The delivery model of online food has its own undercurrents which present a varied set of issues which are below:

Undependable logistics and delivery staff

Various e-commerce and retail services have lowered the demand for logistics and delivery staff. Nevertheless, the attrition’s pretty high too for a couple of motives like poaching, inadequate salaries, absconding, employee benefits absence, unavailability of training, lack of career progression chances, as well as life and health risks such as repeated work schedule changes, heavy bag carriage, and weather. The delivery could also be hit by a dearth of delivery staff

 Indecisive customer loyalty

Today’s world of e-commerce, loyalty is very commonplace in clients. With increased choices, customers become spoilt. Customers have “the more the merrier” as their ethos. A delivery service or restaurant providing improved freebies, incentives, or deals garners the faithfulness at that moment.

Food Quality Discrepancy

It is true that food that is delivered in a box cannot be compared to food that is served right from a kitchen to tables that are only a few feet in the distance right in the restaurant. It doesn’t matter what packaging and food quality measure for orders online are reserved, they can be susceptible to lapses in quality. Pizzas get cold, sauces or curries spill, noodles get soggy and sticky while sandwiches get wet. Customers see delivery quality as the same as food quality.

 Erratic model of pricing

Thanks to the online food delivery industry’s ferocious competition, it is challenging to choose a model of pricing that is not influenced by fluctuation and to continually increase sales. As of now, smaller players have to deal with lower capital and margins and if prices are reduced it may force the businesses to pack up. There isn’t a guarantee in regards to established delivery services and restaurants that reduced prices result into more sales as clients continually expect more benefits as they place their orders.

Incapability to manage the volume

For example, let us state that a certain food delivery service available online is becoming popular. This is apparent as a rise in demand means orders increase. Nonetheless are the logistics and operations of the restaurant in place at the moment able to cope with the volume while not negatively influencing the service walk-in clients to receive. The majority of times, restaurants are unable to engineer an alternative or second mode of operations that is capable of handling online deliveries.


The fact is Americans love eating out. This is apparent as the food delivery and takeout industry in the US is worth $70 billion. This is a benefit for restaurant operators, who are able to exploit incomes without requiring table space, however as the intrinsic liability of having a worker gallivanting around can be an annoyance. In-house delivery uses up effort and time that could be effective other methods.
There are certainly positives to using a delivery service, especially not requiring the take up of liability caused by hiring delivery drivers.
It is a fact that 3rd party delivery services enable restaurants to effectively function as servers are not sidetracked to take orders via phones. Rather their main focus is on the customers in the restaurants and the orders processed on the computer screen. Much isn’t required to show that cooperating with 3rd party delivery services is a good idea. The question is how does one find the right service to partner with?

Always negotiate a rate with the delivery service.
It is important not to reduce profit margins while compensating for convenience. If the business is one that operates on small margins, it is best to triple check every outgoing order. For the margin to work, you require repeat business, and it is best not to overpay delivery drivers that have to make the same trip twice thanks to forgotten items.

Don’t suppose it will fix your issues.
It is only able to increase brand awareness up to a point. However, it does bring visibility to customers that weren’t aware of the restaurant before. Customers are able to know and try your restaurant as it is more accessible. Conversely, the business relies on a party with no vested interest or prior association to provide something so important.

Competition could be a good thing.
With the number of companies that compete for market share, there are numerous opportunities. Customers become accustomed to the expediency of simple delivery and ordering, and the majority of the companies operating at the moment are unlikely to disappear in the near future. Study the right service for you, to understand just how competitors vying for market share might be a boon for you.

Know your target base is millennials and they might not be faithful to a specific service.
One could focus on looking at the effectiveness of selecting more than a single delivery service or sticking with one that guarantees a wider reach, instead of reaching out to the startup that has been making waves. One might reason as a startup, it could be open to negotiation. It is important to beware of exclusivity clauses, should you consider varying your delivery method. The majority of restaurants function a little profit margin, so it is important to balance cost with distribution. Find services that charge on a per delivery frequency, in which downtimes of delivery drivers are not charged for.


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